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Step 3 - Your SEO Snapshot
You need a simple yet meaningful way to communicate the current status of your SEO campaign to a partner or colleague within your organization. You need to make it quick and painless to discuss results.
What you'll share is Your SEO Snapshot (on a bi-weekly or monthly basis). It's time to check your progress in the following three core areas of SEO...
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1. Keyword Research
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- Open up your keyword portfolio
- Where is your site currently ranked for your active keywords (Google, Yahoo!, MSN/Live)? More...
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2. Useful Content
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- How many landing pages do you currently have?
- Which landing pages are the most popular (most pageviews)? More...
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3. Quality Inlinks
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- Open up your link building sheet
- How many new inlinks have you created since your last SEO Snapshot? More...
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Revisit Your Business Goals
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- You worked through the goal setting exercise back in Part 1. Review your central and peripheral goals (short and long term).
- Have your goals changed? If so, why? More...
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Putting It All Together
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- How many of your business goals have been achieved thus far?
- How many new leads is your site generating each month?
- What's the percentage of these leads converting to customers? More...
Finally, be mindful of the fact that SEO is a gradual and fluid process that will haul in relevant, free traffic to your site over time.
Maintain the proper perspective and realize that higher rankings in Organic Search will absolutely pay dividends in due time. You're on a path to eventually become independent of Paid Search but realize that it works hand-in-hand with SEO to improve your bottom line!
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