Part 9:  Campaign Performance

• Step 1 - Campaign Rundown

• Step 2 - Robots & Ranking Issues

• Step 3 - Your Marketing Snapshot
  
  
  

In Part 9:  Campaign Performance, evaluation is the operative term to remember.  For a moment, think of your SEO and Paid Search campaigns as calculated experiments, using controlled conditions and formulas, with your business goals acting as hypotheses.  Through the vision of an empirically driven mind, you basically have two main steps left to complete - compare your findings to your original predictions and then tune your model, where appropriate, for maximum results. 

Here, we'll help you explore, as if through a magnifying glass, the performance of your campaign so far and search for clues that'll lead to campaign enhancement.  In addition, we'll help you diagnose search engine robot and ranking issues, including ways to control access to search crawlers.  Finally, you'll capture a vivid picture of your site's success...what we call Your Marketing Snapshot.