Step 2 - Proactive Techniques

Picking up from the last step about strategic research and inlink building, you shouldn't expect your site to immediately prosper and grow exponentially just because it's on the Web or maybe because you've done some initial SEO work. 

Building links is a sincere commitment that you must make to improve your business now and well into the future.

The path to grabbing a larger market share is through being totally proactive with your Internet marketing campaign.  More... 

Without further ado, we present to you our Top 5 List of Proactive Techniques to help you make even more headway in your ethical link building campaign. 

   #1.  Blogging

Corporate blogs (business journal entries) have seen a surge in popularity as we observe trends in the socially-driven Web.   Blogs use RSS feeds to automatically notify subscribers of new posts.  Follow these tips before diving into the blogosphere.  More...

   #2.  Videos

With an ever increasing percentage of broadband Internet users, it's easy for virtually anyone to watch and create online videos.  You can leverage the video phenomenon by sharing knowledge and expertise about topics within your industry.  More...

 #3.  Press Releases

Broadcast and print media have used press releases as a viable marketing technique for years.  With the burgeoning field of SEO and the rapidly evolving social Web, there are fee-based services that allow you to distribute your press releases online.  Here's why the investment is totally worthwhile.  More...

 #4.  Article Marketing

Writing and submittíng articles to major article directories is one of the most effective ways to get quality one-way links to your site.  Article marketing improves your rankings by allowing you to link naturally to your site using target keywords in the all-important anchor text.   Here are the best article directories on the Web.  More...

   #5.  Answer sites

The lion's share of searchers on the Web are on a hunt for free, useful information that answers their questions.  Expectedly, this has spawned many question-and-answer online communities. 

As an expert in your particular field, you should consider imparting knowledge to such communities to further boost your credibility and reputation.  Get started with the following sites:  More...

 Optimize For Current Popular Subjects and Trends

In your articles, press releases, blog posts, and videos, you MUST connect your target keywords to hot news topics and buzz terms.  This will greatly improve the chances of your proactive work being noticed and picked up by blog search engines, bloggers, and journalists.  Try to dig up more relevant keywords that are likely to be tracked by lots of people.  

Get more ideas from following the news closely through your subscriptions to RSS feeds using Google Reader.

Be on the lookout for media coverage of issues that involve your niche of the market.  Use these bonus proactive techniques to increase momentum.  More...