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In Part 8: Generate a Buzz, imagine your site is a real person, with personality, character, and a voice all its own. Out on the social web, there are infinite sites talking to one another, sharing information, influencing the rest of the web every day. For you to make an impact online, your business needs to have a voice that spreads webwide. Connecting to other sites through ethical link-building campaigns will not only create many more avenues for people to find your business but also bolster your site's credibility and web authority. Once other sites start "spreading the word" about your internet presence, you'll see a definite increase in your traffic flow.
Link building involves content development, targeted communication, and proactive techniques for making sure you network with only credible and relevant sites. Learning to evaluate the quality of inlinks is key. In this part, we'll help you explore blogging, video submission, article marketing, and other options for contributing to the social web. Ultimately, you'll see why everybody's talking about Twitter, widgets, and all aspects of the Web 2.0 as a source for increased visibility and profits.
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