| Step 3 - Conversion Tracking  Define your conversions
Web analytics programs typically consider a conversion to have taken place when a specific page on your site is reached. You must decide on the particular pages in your site that signify when a conversion has taken place. More... 
Visualizing where conversions fit into a goal-oriented sales cycle  Examples of conversions
Again, you can define a conversion to be whatever you want. For instance, it can be when a visitor reaches any of the following: - Download confirmation page
- Registration completion page
You may have a new PR initiative for which you'd like to raise awareness. If this is the case, create a landing page about it and tag this page with a conversion tracking script. More...  Some ideas for offline conversion tracking All that we’ve discussed here pertains to online conversion tracking. You have the most information and control over this aspect of your marketing campaign. But what if you want to get an idea about your offline marketing conversions? The reality is that you have far less control over this aspect of your company but you need to devise creative solutions for offline conversion tracking. For instance, you can offer promotional codes on your site and have users print out this info and bring it into your store to redeem the coupon. More...  Continue pushing forward Monitor your conversion rate and always try to conceive of new ways to fine-tune your site, SEO, and Paid Search campaigns so that you can do everything that you possibly can to allow your business to thrive no matter the state of the economy. |