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In Part 7: Traffic & Conversion Tracking, there will be many marks and variables that you can observe to measure the effectiveness of the work you've done in the previous six parts. Whether you need the numbers to make a critical marketing decision or you are merely interested in knowing the potency of your new search campaign, you should start with web analytics. Trace the steps of each visitor from keyword searched to string of pages viewed to products purchased.
Specifically, we'll introduce you to the technology that records your visitors' tendencies on your site, such as page views, which landing pages draw the most traffic, and time spent browsing your site. Then, we'll discuss the formulas for key statistics you'll need to know, like conversion rates, bounce rates, and cost per sale. Monitoring your traffic trends will keep you in lock step with your users' wants and needs.
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