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Step 3 - Local Search Exposure
While it's certainly advantageous that the Internet opens up your business to a global audience, your business model may target a specific local area or set of areas. If this is the case, then your mission is twofold:
(1) Let Google be your buddy and
(2) Win the battle of local links.
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has many great business products...it's time to buddy up!
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- Geographic targeting with AdWords
You've been inundated with reasons and strategies for using Google AdWords. When applying these AdWords techniques, you'll get your ads to show up in only the geographical locations that you specify. More...
- Google Local Business Center
There are millions of people who search with Google Maps every day. Your goal is to make it easy for current and prospective customers to find your listing on Google Maps.

Sign up and use the Google's Local Business Center to add your new business account. More...
Set your geographic target in Google's Webmaster Tools:

Login to your Webmaster tools account. More...
Win the Local Links Battle:
You first need to identify your top local competitors in the search engines. Next, you must know which factors to consider when evaluating their Internet marketing campaigns.
It then becomes a matter of pinpointing their weaknesses and using your SEO knowledge and competitive strengths to win the battle of local links. Here's precisely how to do it. More...
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