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In Part 5: Back-end SEO, you'll reinforce the front-end work of Part 4 with "invisible" text hidden in the code of your pages which specify your soon-to-be fully optimized landing pages. By strategically adjusting the back-end of your content, you'll make your search engine listings appear more relevant and clickable. Remember, just like an audience sitting in a Broadway theater, your visitors will never "see" much of the work you put in "behind the curtain," but hard work backstage can take a show from respectable to unbeatable.
Back-end tasks include perfecting your meta description and keywords tags as well as your Sitemap, but we don't stop there. We'll show you many other ways to seriously enhance your site, from uploading a customized favicon to optimizing each and every image on your killer landing pages. And new leads to your site from various search sources carry the potential to generate even more conversions - which is what truly influences the profitability of your business.
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