|
Step 3 - Develop Your Content
 Here's what you accomplished with Website Mapping:
1. Organized your site navigation
2. Set up your landing pages around your active keywords
3. Assigned roles to your users and specified permissions
4. Defined your conversions (site goals) and identified your conversion pages
Here's a recap of what we discussed earlier...
...this step is all about developing your landing pages so that you can get more conversions.
 Endo SEO Tips for Landing Page Development
What you need:
Always have your keyword portfolio at hand when building landing pages. Also, grab your website mapping notes. More...
What's the main goal for building landing pages?:
The main goal is to use your active keywords in the following locations: HTML page title, heading, linking text, and body of the landing page. Start simple by doing the following: More...
One core objective per landing page:
To maintain focus, jot down your core objective for each landing page. Think about what it means for your visitors if you successfully reach this objective. More...
Organize your thoughts:
Compose a compact to impact page title for this landing page. Outline the topics and key points that you want to discuss. More...
Direct your visitors:
You'll need at least one strong call to action on a short page and up to four on a relatively long page to move visitors along your conversion funnel. More...
The harmony of your page layout, calls to action, persuasive writing...
...all serves to boost your conversion rate.
Maintain consistent phrasing:
People are "landing" on this page and looking for relevance, so be sure that your headline matches the description your visitor just saw. Try to be exact. More...
Be aware of how your tone will affect your visitors:
Remember, speak on the level of your typical customer. Are your customers mostly detail-oriented/analytical or big picture/bottom line? More...
Build the body:
Develop the body of this piece around the active keywords that you've researched. Make sure that the copy reads well. More...
Do just enough to get the conversion:
Depending on what your goals are for each particular landing page, don't slam your visitors with a barrage of selling points. It's all about efficiency and doing only what's necessary to get the visitor to take the desired action. More...
Gather empirical evidence:
As you develop your content, see what works and toss out what doesn't. In Part 10, we'll underscore the importance of testing your landing pages with Google's Website Optimizer.
 Profit from Killer Landing Pages
In summary, your landing page is where you attempt to generate a lead or get your visitor to buy something outright. We set the bar very high so that even if you fall short, you'll still have a page that ranks highly, yields a solid conversion rate, and gets your visitors to trust what you're saying.
|