|
Step 2 - Compact to Impact Titles
 HTML Page Titles:
As alluded to earlier, people are searching for the most relevant, appropriate-looking listing they come across and it only takes a few seconds before they decide to click on a result. The way in which your page title is written and how it appears will influence this quick decision.
 Q & A for Page Titles the Endo SEO way:
What?
Within the HTML code for a given page, your page title is one of the most important areas that you MUST carefully optimize.
More...
Why?
First and foremost, you need keyword optimized page titles to compete well and rank highly.
For individual pages, the HTML page title is similar to your domain name in terms of how it affects the way people link to you.
More...
When?
Every single time you create a new page on your site with a fresh blog entry, images, video, or whatever... you ARE building a landing page. It'll be very tough for people to even find and land on your page if you don't optimize your page title.
More...
How much?
- Whatever you do, don't stuff keywords into your page titles - it's blatantly obvious that you're doing black hat and it's a myopic approach to SEO.
- Though it varies with each search engine, do not exceed the maximum character limit of 70 for each page title (this includes spaces). Try to use between 50 - 70 characters.
*Here's a stuffed page title vs. a well-optimized page title.
How?
At Endo SEO, our mantra for writing HTML Page Titles is Compact to Impact, so your page title should ...
- be brief and relevant to the content on your page
- incorporate your active keywords
- include your most important keyword at the beginning
- have supplemental terms to bolster your active keywords
- use the plural form where appropriate
- have the first letter capitalized so that the listing is more clickable
- be unique so that your site will differentiate itself from the competition
- make sense to the reader and form a complete thought
More...
Optimized page titles - an integral piece of the SEO puzzle. Use these tips to ensure higher rankings and drive more visitors to your site, i.e. the impact you’re looking to create.
Your impact is taken deeper once someone gets to your landing page chock full of useful content including, of course, your targeted active keywords in the body of that given page.
|