Step 1 - Content Strategies

Before we delve into actual content strategies, let's quickly discuss something that stems from great content and quality links to your site - it's called site authority.  Domains that have been around longer can gain high rankings more easily than new domains and it’s not just because a domain has been in existence for a while. 

 Getting to the bottom of Site Authority

Since we aren’t privy to the algorithms of search engines, we surmise that established domains attain better positioning through lots of quality inlinks and a steady stream of traffic over time – this is essentially what site authority is all about. 

In order to build site authority and rank higher, you must create a site that directly addresses the needs of your target audience and you must add useful, relevant content on a consistent basis.  By doing so, your site will get inlinks based on its own merit and it'll be recommended and included in conversations regarding your specific area of the market. 

The EndoSEO.com SEO paradigm for high search engine rankings...  

...is based on these three simple concepts.

What this all boils down to is hard work, efficiency, and knowing what you can and cannot directly control. 

-  You have complete control over the keywords you research.  

-  You have full control over the useful content you write and share with your target audience.  

-  You still have control over how you spread the word and create a buzz about your site.  

However, you have less control over how people respond to your site and whether other quality sites will link to you (inlinks).  More... 

Content Strategies for Higher Rankings

• Theme your content

Think about your site's content one or two years down the line.   Will you have hundreds or even thousands of loosely built pages with aging links or will your site be a tightly organized, finely tuned machine that maximizes the potential of its keyword portfolio and links?  More... 

• Write articles

Write comprehensive articles or white papers to expand your SEO campaign.   You can write in bursts or design a structured timeline to add new content on a consistent basis.  More...

• Offer some editorial material

If you've found that it's difficult for your pages to gain traction in the search engines, by virtue of the nature of your content or because of the intense competition, write some editorial content.  More...

• Jot down what makes your site unique

Take some time to write down as much as you can about what is inherently different and special about your site.   Why would someone want to visit, click through, and read material on your site compared to others in your niche?  

This list should lay the groundwork for creating valuable content...

...pages that people will talk about and want to link to.

• Why not compare?

Of the denizens of web surfers out there, from novice to pro, many are looking for comparison shopping sites and consumer reviews to make informed decisions.  Let's face it, with the advancements in search technology and loads of free software out there, the Web is growing even more social by the nanosecond - people are smarter at researching and evaluating websites before making a purchase.  Here's how to present comparison material.  More...  

• Empathize with your audience
  

To empathize is to demonstrate an understanding of something that your audience has or is currently experiencing.  By knowing your customers, you should write in a comforting tone and address the typical problems and challenges that they encounter.  

A prime example is in the industry of test prep.   Let's say you have a resource-oriented site all about pre-law.   You offer free info, tips, and advice on how to conquer the LSAT and get into law school.  For the myriad of distressed students out there, you absolutely must be empathic and write in such a way that you have been through it and have overcome the challenges of being a pre-law student. 

This will surely drive more relevant traffic to your pages, boost your positioning, and create a buzz about your site.  More...

• Top Rankings through Serendipity

When looking through your site analytics data, you'll frequently find new keywords and phrases that people used to find your site.  These are serendipitous first page rankings that are quite common if your site generates a lot of content. 

Basically, if your existing landing pages provide useful, relevant content on a consistent basis and people read through and link to this content, then virtually every word on every page can be leveraged to get higher rankings for even more competitive keywords.

Unlock the full version of Step 1:  Content Strategies for more insider tips on developing landing pages that drive conversions.