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Step 2 - Landing Pages & Conversions
 High Rankings with Landing Pages
In order to rank highly for your target keywords in organic search, they must have corresponding landing pages. Actually, each and every one of your site’s pages indexed by search engines is a potential landing page. These landing pages stem from sound strategy, careful planning, and execution.
In an effort to better understand this new concept, let's first think about keywords and high rankings along the lines of building a solid foundation at home. Your target keywords require close attention and they need a nice, stable living situation. Your website is analogous to a home and each landing page is a room within your house.
Through planning out and constructing optimized landing pages, you are taking great care of your keywords and providing them with the best living conditions possible. Achieving a high ranking for each keyword is a picture of well-being, growth, and development. Your aim is to build a large, beautiful home with ample space and plenty of rooms so that your keywords can live large!
 Two kinds of landing pages
Let's talk about the following two types of of landing pages:
(1) Resource-oriented and
(2) Action-oriented
(1) A resource-oriented landing page provides useful info that the visitor wants and needs. This type of page is all about being a relevant resource that informs the visitor. More...
(2) An action-oriented landing page aims to engage the visitor right from the get-go. This call to action may come in the form of interactive ads, buttons leading to subscriptions, filling out contact forms, etc. More...
 It's All About Conversions
Your main objective is to impress and persuade the visitor to buy your products or services in a tactful, well thought out manner. When a visitor takes the desired action on one of your landing pages, it’s called a conversion.
As you'll see, Internet marketing is all about getting conversions and increasing your conversion rate - a metric that considers the effectiveness of your landing pages and factors in the specific site goals you've set. More...
 The Trail from Landing Pages to Money
When someone searches with a particular keyword, sees a relevant organic or paid search result and clicks on it, he or she will arrive at your landing page. More...
Each landing page is a gateway to getting conversions and making you money.
 How do you tell if a landing page is any good?
The quality of your landing page is quantified by its conversion rate. This is the percentage of visitors who complete the desired action over the specified time period in question.
The engine of online marketing is fueled by the conversion rate. More...
 Landing Pages Save Money and Make Money
Save Money: When you run a PPC campaign in Google AdWords, your targeted ad should link to a landing page that matches the message in your ad. Google AdWords calls this your "Quality Score" and it measures the effectiveness of your ads and the relevance and quality of your landing pages.
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The higher your quality score for each keyword, the less you pay for each click (lower avg. CPC) and the better your ad will be positioned. More...
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Make Money: Since there are numerous pathways through which people get to your site, it only makes sense to implement strategies and create as many landing pages as possible. After building and releasing your landing pages for all to see, it then becomes a commitment to fine-tuning your content through Google's Website Optimizer and seeing what works most effectively.
Clearly, the process of SEO has everything to do with properly setting up landing pages that will maximize your site's visibility and consistently earn you money.
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