Part 3:  Understanding Your Site Step 1 - Static or Dynamic? Step 2 - Landing Pages & Conversions Step 3 - Website Mapping

In Part 3:  Understanding Your Site, we'll delineate the boundary between static and dynamic sites and discuss the implications of having a dynamic site.  We'll chat about things like controlling access to certain pages of your site, generating more clickable URLs, and handling Flash or Ajax technologies so that your pages will be better positioned in organic search listings.

This part dials in to your money-making engine, landing pages.  We'll talk about traffic sources to landing pages and how to get people to take certain actions on your site.  Your ability to predict and measure the impact of your landing pages is critical to getting more conversions and bringing in more revenue.  Finally, you'll revisit your central and peripheral business goals and match these to your website mapping activities.  The success of your SEO campaign depends on how well you set up, develop, and fine-tune your landing pages.