| Step 5 - Your Keyword Portfolio  Own Your Target Keywords:
The Endo SEO approach to SEO is predicated upon your thoughts, your goals, and how you ultimately choose to market your site on the Web. We mentioned back in Part 1 that just as you decide on the level of risk of your personal investment portfolio, so you should determine how aggressively you want to pursue a given set of keywords. We call this set your keyword portfolio. More...
 What if you aimed for a top ranking for the short tail keyword mind?
- In both Google and Yahoo!, this keyword is ridiculously competitive - 
- Do your homework before attacking a keyword -
Search "mind" and see for yourself how stiff the competition is - Wikipedia, Oxford Journals, National Association for Mental Health, Scientific American, etc. | | The only way to rank for an extremely competitive keyword, within a whole year or even longer, would be to commit a wealth of resources, online and offline, to pushing your new brand through SEO, Paid Search, and strategic social media marketing. More...
|  Build Your Keyword Portfolio:
Ok, we've thrown a bunch of new terms and strategies at you throughout these first two parts, so let's put this know-how to work. Your task is to do the research and assemble a balanced list of 10 - 15 active keywords to use in your SEO campaign. More... | 
| Unlock the full version of Step 5: Your Keyword Portfolio and download the Endo SEO Keyword Portfolio guide and gain access to our keyword management suite of tools.
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