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Step 1 - Search Engine Rankings
 How can I get my site ranked at the top of search results?
This is an extremely common and popular question among people all over the world who have a site and care about the strength of their Web presence – it’s why you’re here checking out EndoSEO.com SEO Central. It's a huge part of our marketing firm and something that we even chat about with friends and family.
The answer is that high rankings are NOT about tricking the search engines or lucking out, it’s about hard work and know-how.
There’s no secret SEO formula and anyone can do it if they choose to invest the time and energy. It’s a simple and straightforward deal if you keep the following in mind:
- research and identify the right keywords for your site
- create relevant content surrounding your target keywords
- get quality sites to link to you
- do what’s best for both site users and search engines
The great news is that you now have an affordable way to get your site optimized but you, or someone within your organization, has to be ready and willing to learn and work on it consistently. It all starts with having a rudimentary understanding of how a search engine works. Skim or skip this part altogether and you’ll have virtually no shot at getting high rankings. More...
 A Search Engine Simplified:
At the most fundamental level of a search engine, you have two components – hardware and software. From a hardware standpoint, you need a massive assemblage of computers, of sufficient processing power and capacity, with backup systems and data centers all set up to offer the dual advantages of reliable performance and quick results.
But more germane to the realm of SEO is the software that constitutes a search engine. By knowing the very basics of how the software works, you’ll be well on your way to getting top positioning in organic search results.
You have crawling software, indexing software, and searching software. A search engine uses these three types of software in this specific order:
1. Crawling
2. Indexing
3. Searching
Now, let’s define these new terms and add them to your growing SEO vocab.
 1. Crawling software
A crawler (also called a spider or a robot ) is a program that browses the Web in an automated way seeking new pages to collect and store. The idea of crawling is metaphorical. In actuality, the spider doesn’t crawl anywhere; it’s all about efficiency and it’s a very picky eater. More...
 2. Indexing software
Continuing with the food consumption analogy, the indexing software digests what the spider sends to it. Just as a human digestive system processes and digests different compounds such as proteins, fats, and carbohydrates in different ways and in various places within the GI tract, so the indexing software is faced with the task of handling the food that comes to it. More...
 3. Searching software
The searching (query) software is what everyone typically thinks of when you mention a search engine. It looks simple on the front end but there’s a ton of operations going on with the back end functionality.
The most obvious part of query software is the little box into which you’ll type your search terms, i.e. keywords. The box is located in different places depending on the site you’re visiting. Example of Yahoo! and Microsoft's Live search boxes:
 
So, you type in your keywords, hit the search button or click enter, and the results are kicked back to you matching pages to your keywords. More...
 Search Engines - The Bottom Line:
A search engine is an amazing tool that you wield so frequently, for personal or business purposes. It does behind-the-scenes work to make your life more convenient and efficient; however, it only displays information when someone actually performs a search using keywords.
 Your mission is twofold:
(1) Figure out which keywords your target audience is using
AND
(2) incorporate these keywords judiciously within your site and externally when promoting your site.
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