|
In Part 2: Dominate with Keywords, you'll learn the basics of how search engines work, check out quick stats on the major search engines, and review the science behind how people search. You'll see that our mini SEO case studies, snapshots, and diagrams are arranged in a specific manner to enhance your understanding of organic and paid search.
This part also helps you identify the specific terms that people commonly use when they search for your site. These terms are called keywords, and we show you which keyword research tools are the best to use when building the foundation for your SEO campaign. Through sharing insider knowledge and keyword strategies, we're also sharpening your ability to swiftly and effectively size up your competition. The remainder of Part 2 revolves around doing the keyword research and then assembling your keyword portfolio.
|