What is a business model?

It’s a term used to describe how your company plans to generate revenue and earn profits.  It summarizes the ways in which your business will serve its customers and handle its employees.  At the core of each model is a set of strategies which provides focus and direction to where the business is heading.  More...

  Why do I need a model to do SEO?

A business model brings clarity to your thoughts.  This directly affects what kind of content you'll have on your site.  You should fully understand the unique aspects and competitive advantages of your business model; your optimized site should be a reflection of these strengths.  More...

Six Keys to a Viable Business Model:

A viable model is one that is capable of making a business grow, thrive, and become profitable.

   1.    Leadership

Leadership begins and ends with the person who is the visionary for the business.  This leader is the engine that reliably and consistently drives the business forward through market highs and lows.  More...

   2.    Value to the customer

You will attract high impact customers by delivering value to them.  A high impact customer is one who can be easily found and will buy your products or services at a profitable price. More... 

   3.   High profit margins

Earn high profit margins when selling your products and/or services.  The Web has brought about unforeseen online business opportunities that can haul in the profits with low overhead.  More...

   4.   Customer satisfaction

The crux of the matter is how easy it will be for you to satisfy your customers once they buy from you.  If customer satisfaction is really difficult to achieve, for whatever the reason, it could seriously cut into your profits.  More...

   5.    Funding and ROI

Overhead, start-up expenses, operating capital, staffing, etc.  Sure, these are all valid points of concern but the central issue is whether your business will flourish without having to make new, substantial investments.  More...

   6.    Stabilized market position

Just as you should optimize your site based on the strong suits of your business, you must also create and seize opportunites to further bolster your market position.  A useful strategy is to commit your resources toward making your already great products or services even better.  More...

   Other concepts to think about

• With any sort of business, either entirely or partly Web-based, it almost goes without saying that you absolutely must keep pace with technology. 

• Be cognizant of what your competitors are doing, adapt wherever and whenever necessary, and be on the lookout for upcoming trends. 

• Devise even more ways to enhance the current value you’re offering to customers by making something more efficient or more convenient.  

• Lastly, never settle with your accomplishments - innovate and lead without inhibitions.