Step 3 - Testing, Measuring, & Tuning

In this last step of EndoSEO.com SEO Central, we'd like to summarize this entire journey of online marketing with a mode of thinking and a mantra to repeat over and over again - "Testing, Measuring, & Tuning" - we call it "TMT." 

Testing

Every successful business has its own model and set of strategies.  What works very effectively for one business could be completely unsuccessful for another.  

Testing is the only way to uncover which strategies actually improve your bottom line.

Any sort of testing is cheap when you compare it to the lost opportunity expense of doing nothing at all.  You don't have to test your whole site, you can just test one of your key landing pages with simple A/B experiments that we talked about in the last step.  More...

Measuring

Through measuring, you're able to track visitor behavior and trends.  You can drill down to the keyword each person found when arriving at one of your landing pages and if she found you by clicking on your organic search result, PPC ad, directory listing, etc.  

In the absence of analytics data, you'll never have concrete evidence to substantiate your claims that the blue button generates more sales, the contact form should include only three fields, the headline should include your most recent promotional offer, etc.  More...

Tuning

With the findings from your tests, you have information to act upon.  Tuning is the process of taking specific actions to boost your conversion rate. 

In this seemingly mechanical process, it's important that you never lose sight of your customers and the importance of speaking in a tone and manner that reaches them on logical and emotional levels. 

Tuning is scientific but also includes the art of persuasion.

How can you possibly persuade an audience if you're either insulting their intelligence or talking over their heads?  As with many things in life, balance is key.  More...

Through TMT (Testing, Measuring, & Tuning), you are in the midst of building and tweaking the most efficient system imaginable for YOUR particular business.  Your commitment to TMT means that your customers will reap tremendous benefits and your business will absolutely thrive.

Continue to read and review the content within EndoSEO.com SEO Central...we have experts adding to it and updating material on a daily basis!

Also, be on the lookout for our newest software releases and online marketing tools.   We honor the commitment we've made to you back when you started on the first part of EndoSEO.com SEO Central - we'll do everything we can to help you do what's best for both search engines and your customers.

A Challenge for the Future

Will you coast the rest of the way with merely hopes and aspirations of growing your business OR will you secure the future profitability of your brand through Testing, Measuring, & Tuning?