Step 1 - The Conversion Snowball

It's time to review what you've already accomplished on the micro level and where you're going in terms of a macro, big-picture perspective.  After we show you where SEO fits into the Conversion Snowball, we'll underscore the importance of testing and what it truly means for the profitability of your business.

Let's go back to Endo SEO's Venn diagram for high search engine rankings:

As mentioned back in Part 1, SEO is a fluid and ongoing process that never stops no matter how many first page rankings you've already secured.  Let's review the three facets of our model for top rankings:

1.  Keyword research - continue to expand your list of relevant, profitable keywords and keep a watchful eye on current and upcoming competitors

2.  Useful content - increase the value of your site and create more avenues for incoming traffic through building more landing pages chock full of fresh, useful content

3.  Quality inlinks - prove to each of the major search engine crawlers that your site is extremely valuable to users, overtake top competitors, and dominate your niche through getting high quality inlinks

SEO lays out an elaborate system to bring in targeted traffic from all over the Internet.  It's then up to your site to do the job of persuading visitors, generating leads, and increasing sales.

High search engine rankings, plus a finely-tuned website, are perfect conditions for creating what we call the Conversion Snowball^TM.  

Here's how the Conversion Snowball gets rolling...

Clearly, the snowball effect hinges on momentum.  

We've created a simple formula for Website Momentum^TM using variables from web analytics data.  Website momentum is a quantity that accounts for the amount of landing pages in a website, quality of content, and relevance to the target market.

Your mission is to create the largest possible Website Momentum, i.e a massive, high-velocity snowball, and not only sustain but also increase that quantity over time.  See the formula, know what it means, and learn how it gives you a powerful gauge on your site's overall performance.  More...

  Generating Website Momentum

SEO gets your site found and hauls in the traffic.  It gives you the opportunity to make a solid first impression and marks the beginning of dialogue with a prospective customer. 

But the only way to have your own Conversion Snowball, converting clicks into customers, is to continually test with Google Website Optimizer and make the proper adjustments from your findings.  More...