Part 10:  Tuning to Profit

• Step 1 - The Conversion Snowball
  

• Step 2 - Google Website Optimizer
  

• Step 3 - Testing, Measuring, & Tuning
  
  
  

In Part 10:  Tuning to Profit, you'll reach the apex of your online marketing efforts, though this should never encourage complaceny.  Once you've reached the top, you must continue to be creative, innovative, and hard-working in order to stay there.  After we introduce you to the Conversion Snowball, we'll make sure you have the tools strategies to grow your website's momentum and tune the mechanism to perfection.

Find out what what we mean by "website momentum", and see how a quantitative approach can add balance to your pages.  Using split and multivariate testing, simultaneously compare the effectiveness of different page layouts, sales pitches, and much more.  And because you should never stop growing, learning, and adapting with the times, consider our section called Testing, Measuring, & Tuning as final tips for continued evaluation and success.