DNN SEO Central | Free Trial Download

DNN SEO Central Version History

2.0.0 - 8/6/2009

NEW FEATURES

1. Home / Dashboard

Now the home page can be configured to display a dashboard with all the information drawn your current SEO campaign. We've added the following functionality to the dasbboard:

SEO To Do Progress - It tracks the amount of work you've completed in your SEO To Do list, showing a progress bar from 0% to 100%. By completing all the steps marked on the SEO To Do from 0 to 100, your DNN website will secure multiple Top 10 rankings in the major search engines for your target keywords. The progress bar not only renders a percentage, but also uses the following color code:

> Red - There's plenty of work left to do. Don't expect to have any Top 10 rankings in the search engines at this juncture.

> Orange - You can't stop working on your SEO, but you can expect to see a few keywords positioned in search rankings. Still, don't anticipate very high rankings.

> Yellow- You will see several of your active keywords with Top 10 rankings.

> Green - You've completed the bulk of your SEO work, earning numerous Top 10 rankings! Now, optimize on a keyword-by-keyword basis to rank as high as possible for each one.

ECI (Endo Competitiveness Index) - this value provides a current overall SEO rating (0 - 100 scale) for the website selected as your "Preferred alias for SEO." The ECI value looks at every single SEO-related aspect of a website (HTML page titles, meta tags, keywords in URL, keywords in domain, quantity of links, quality of links, images with ALT attributes, Google PR and many, MANY more factors). If the SEO of your website was perfect in every sense you would earn a 100 ECI Total score.

We've structured the index so that you'll never get complacent, and you'll always strive for perfection (though you won't realistically get there). Thus, the highest ECI scores we've seen are in the 80s. Breaking the 90 barrier would be an incredible achievement!

Top 10 Rankings - It displays the best 10 rankings that you currently have in Google, Yahoo!, MSN/Bing.

Current Rankings - Lists the current rankings of keywords in your portfolio.

Recent Ranking Changes - Displays keywords and corresponding changes in rankings.

Top Ten Visits by Source (last 7 days) - Shows the top 10 visits that you've had throughout the last week, by traffic source, straight from your Google Analytics account.

Top Ten Visits by Keyword (last 7 days) - Exhibits your top 10 visits based on keywords searched, also taken directly from your Google Analytics data.

2. SEO To Do (New Tab)

Added a brand new SEO To Do functionality that will take you by the hand and walk you, STEP BY STEP, through the SEO process until you achieve numerous Top 10 rankings.

It's easy. You do what it says, check the box once you're done, and keep going down the list completing each step. Our SEO To Do list is built as a dynamic, interactive, very comprehensive list that will teach you what you need to learn (right when you need to know it). Moreover, it directs you to the most relevant Help sections and also sends you straight to the most appropiate module section - allowing your SEO to be efficient and action-driven.

Once you get to the end of the SEO To Do list (reaching 100%), you'll have amassed loads of Top 10 rankings in the major search engines, equivalent to an expensive, BIG-TIME, customized SEO service.

Added an "SEO To Do Progress bar" that allows you to keep track of the SEO tasks you've completed.

3. Module Settings

Added new functionality - "DNN SEO Central Geographical Settings" - to apply Google results per Google country search engine. We have added 139 Google search engines. This will apply to everything from determining organic rankings, running keyword research tools, to conducting competition analyses, etc.

Added new functionality - "Organic Rankings Automation" - that will schedule a running task to automatically find the latest rankings of your keywords AND it will e-mail them to you from the e-mail address of your choice.

Note: This allows you to conveniently e-mail customers automatically, every X amount of days (setup by you) with all the latest rankings they have.

Added new functionality - "Dashboard" - that allows you to enable a dashboard that will replace the default Home page of the module, displaying your most important SEO data at a glance on one page.

4. Manage Keywords

More data. Better data. Faster than before.

The Manage Keywords tab has been completely rebuilt to give you more relevant data, quicker than ever. Now, the "Manage Keywords" tab will help you visualize, within 30 seconds, the REAL competition that you have on each specific keyword, giving you data that tells you where you have the possibility of ranking for it or not.

Now, each time that you add a new keyword, the module will automatically find and display the Google Anchor Results, Title Results, URL Results and Text Results with the Status, PPC Ad Competition and Avg. Monthly Searches for each keyword. Collectively, this accurately shows you, at a glance, the amount of competition that you have for each particular keyword.

If you click on any given keyword, we have added a "Mini Competition Analysis" that finds and gives you the most relevant data for each competitor. This analysis investigates the Top 10 Google Rankings for that specific keyword, and then carries out the AllinAnchor, AllIinTitle, AllinURL and AllinText Google commands.

Automatic importing and exporting: Now you can tag specific keywords straight from our keyword tools and then import them directly into your keyword portfolio in Manage Keywords.

5. Organic Rankings

Organic rankings are now scheduled to run automatically (via DNN scheduler), and then e-mail to the address of your choice.

Now, the Ranking History graphs are built based on the keywords that have been selected as "Active" in Manage Keywords.

6. Google Analytics (New Tab)

This new tab directly connects to your Google Analytics account(s), pulling the most relevant SEO data into one convenient place, AND also affording you the ability to run customized Google Analytics reports right from inside the module.

Analytics Bridge: Links you to Google Analytics so that you can approve the module as an authorized source.

List Accounts: Shows all the accounts that you have created within your Google Analytics account. If you're an SEO consultant, for example, it helps you choose (in one click) all the Google Analytics data of one specific customer. Then, you'll select a date range and retrieve all the Google Analytics reports for that timeframe in one click.

Motion Chart: Displays a sleek, interactive Motion Chart graph from the Google Visualization API team, customizable by the following metrics... Source, Time on site, Pageviews, Bounces and Visits; with the ability to Trail selected sources over time and much more.

Page Views: Observe an interactive pie chart with all the Pageviews, by Source, for your selected date range.

Bounce Rate by Source: Displays a data grid with all the bounce rates, by source, for the selected date range. It also shows a 3D Bar chart below the data grid.

Visits and Pageviews per Day: It shows all the visits and pageviews per day of the date range.

Visits per Keyword: Check out a list of visits per keywords, for the selected date range. This report uses Ajax to filter real time by matching keywords.

Custom Metrics: Here, you can create your own reports using combinations of the available data that we retrieve from your Google Analytics account(s). Potentially, that gives you the ability to generate OVER 300 (THREE HUNDRED) DIFFERENT GOOGLE ANALYTICS REPORTS, in one spot, right inside our module.

You can view a data grid and a pie chart of "X by Y" for your selected date range, where you can select X and Y from the following list:

X can be:

Bounces

Entrances

Exits

New Visits

Page Views

Time on Page

Time on Site

Visitors

Visits

And Y can be:

Browser

Browser Version

City

Connection Speed

Continent

Count of Visits

Country

Date

Day

Days since last visit

Exit page path

Flash Version

Hostname

Hour

Java enabled

Keyword

Landing Page Path

Language

Latitude

Longitude

Month

Network Domain

Network Location

Operating System

Operating System Version

Page Depth

Page Title

Region

Screen Colors

Screen Resolution

Source

Sub Continent

Visitor Type

Week

Year

7. Reports (New tab)

Provides graphs that help you visualize your SEO performance at a glance.

The new reports are:

My 1st Page Rankings: Shows a 2D bar graph that displays the amount of keywords that have secured Top 10 Rankings.

Best Performing Keywords Across Major Search Engines: Calculates the average positioning for all of your keywords and displays the keywords that have the best positioning across Google, Yahoo!, and MSN/Bing.

Keyword Demand (Avg. Monthly Searches): Displays a pie chart with the avg. monthly searches of each keyword in your "Manage Keywords" keyword portfolio.

Note: Our calculation of the avg. monthly searches across the major search engines is based on the upper clicks per day reported by the Google Adwords API, times the avg. CTR, times the average traffic per search engine. Both the CTR and average traffic are pulled dynamically; however, by way of example, a CTR of 0.8% and a 70% total searches from Google, the formula is expressed as follows: ((UpperClicksPerDay * 30) / 0.8 * 100) / 70 * 100

Quantity of Inlinks: Allows you to choose one website/keyword and displays three 3D bar graphs comparing the amount of inlinks, one graph per search engine.

8. New SEO Tools

Below is a list of new tools we've added to make your SEO more efficient. We've also deleted and changed most of the remaining tools.

Keyword Demand Tool: A tool displaying a list of keywords with corresponding "Last Month Searches." Here, you can select high demand keywords (or any that you wish to research further) and add them to your portfolio in "Manage Keywords."

Keyword Suggestion Tool: A tool that shows a list of related keywords, serving to expand your keyword portfolio. It also lets you bulk select and add keywords to your portfolio in the "Manage Keywords."

Sitemap Generator: This tool generates, with ONE CLICK, the Sitemap.xml file directly in the root of your site (including all the pages of your DNN portal). The tool will grab the XML generated by the Sitemap.aspx file of your DNN instance, and then save it in the proper format as a Sitemap.xml file in the root of your website (in accord with the Official Sitemaps Protocol supported by all major search engines).

Best External SEO Tools: Links to must-have external SEO tools on the Internet.

7. New Help!

Now an extensive help library is provided as webhelp and also as a downloadable chm help file.

CHANGES / IMPROVEMENTS

Tools: The old keyword suggestion tool has been deleted, since it now is separated into 2 new tools with more information each and the ability to export straight to Manage Keywords tab

Manage Keywords: Search Results column has been deleted, since it wasn't the most accurate way of assessing the level of SEO competition

BUGS FIXED

Navigation on the left now aligns to the top

Navigation on the left won't disappear if you clear the XML cache in Tools

Sorting of the "Manage Keywords" and "Organic Rankings" data grids

Fixed Javascript error "ScrollTop" on the "Organic Rankings" tab when scrolling was required

KNOWN INCOMPATIBILITIES

Still incompatible with GoDaddy hosted DNN installations

1.0.2 - 6/1/2009

Improvements:

Google API settings are no longer required! Our own developer key is embedded as the default API setting.

Fixes:

Fixed bug, pointing the module images to the right URLs even when installed on virtual servers.
Fixed problem when the module was installed on servers running SQL 2000 versions.

1.0.1 - 5/27/2009

Improvements:

Added new SEO Diagnostic Tool
Added Announcements functionality to module "Home"
Added Automatic detection of Things To Do as a list on module "Home"
Added ability to report to Excel 2007

Fixes:

Fixed error when un-installing module
Fixed width of columns on "Competition Analysis" data grid
Fixed x-axis of Google, Yahoo!, and MSN Ranking History graphs in "Organic Rankings"
Removed from "Module Settings" the ability to take snapshots of the pages, due to problems when crawling websites with heavy Actionscript. Note: Snapshots will be back soon.